Introduction

Plausible Analytics is a simple, open source, and privacy-friendly alternative to Google Analytics. It offers an intuitive dashboard that provides all essential website stats on a single page, requiring no training to understand. Plausible is designed to be lightweight, adding less than 1KB to your page weight, ensuring your website remains fast. It is built with the privacy of your visitors in mind, eliminating the need for cookie or GDPR consent banners.

Features

• Intuitive Dashboard: Get all the important stats on one single page. No training necessary.
• Lightweight Script: Plausible adds less than 1KB to page weight, ensuring your website remains fast.
• Privacy Focused: Built with privacy in mind. No cookies, no personal data collection, and fully compliant with GDPR, CCPA, and PECR.
• Open Source: Built openly on GitHub, released under the AGPL license, and can be self-hosted.
• Goal Conversions and Campaigns: Track goal conversions, revenue, and campaigns using UTM parameters. Analyze paid campaigns and create custom events.
• Shareable Dashboard: Make your stats public with a custom link, embed the dashboard into your website, or share privately with a secure link. Invite team members and assign user roles.
• Smooth Transition from Google Analytics: Import your historical stats and integrate with Search Console.

Conclusion

Plausible Analytics is a robust and privacy-focused alternative to traditional web analytics tools. It is designed to be simple, lightweight, and open source, making it an ideal choice for those who prioritize user privacy and website performance. Thousands of sites, startups, and leading brands have already made the switch from Google Analytics, benefiting from Plausible's intuitive interface and comprehensive features.