5 Open Source Alternatives To Google Analytics

The best Analytics tools similar to Google Analytics

Matomo stands out as a leading open-source alternative to Google Analytics. For those seeking different features or workflows, we've curated a comprehensive list of Google Analytics alternatives, each offering unique strengths.

Notable mentions in the Google Analytics alternative space include: umami, Goaccess, Plausible Analytics, Countly.

The Google Analytics ecosystem primarily consists of Analytics solutions. Explore these alternatives to discover tools that align with your specific Google Analytics-related requirements, whether you're looking for enhanced features, different user experiences, or specialized functionalities.

Matomo iconMatomo

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Matomo screenshot

Matomo is an open-source web analytics platform designed to provide complete data ownership and privacy protection. It empowers users by offering a robust alternative to Google Analytics, ensuring that all collected data remains under the user's control and adheres to privacy regulations like GDPR and CCPA. Trusted by over 1 million websites worldwide, Matomo offers a comprehensive suite of tools to help you track, analyze, and optimize your web performance without compromising privacy. Here's a closer look at some of its standout features:

  • 100% Data Ownership: Your data is entirely yours, ensuring full control and compliance with privacy laws.
  • Privacy Protection: Built-in privacy features that safeguard user data and meet GDPR and CCPA requirements.
  • No Data Sampling: Provides 100% accurate data without any sampling, allowing for more reliable decision-making.
  • Google Analytics Importer: Easily import your historical Google Analytics data into Matomo, ensuring continuity and comprehensive insights.
  • Customizable and Flexible: Tailor Matomo to meet your specific needs with a wide range of plugins and integrations.
  • Open Source: Benefit from a transparent and secure platform that has been rigorously tested by a community of contributors.
  • No Data Limitations: Track an unlimited number of websites, users, and segments without any restrictions on data storage.
  • Enhanced Insights: Access a full suite of features that provide actionable insights and a complete picture of your customer behavior.

Matomo offers a powerful, ethical, and flexible web analytics solution that prioritizes user privacy and data ownership. Its open-source nature ensures transparency and security, making it a trusted choice for businesses worldwide.

umami iconumami

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umami screenshot

Umami is a simple, fast, and privacy-focused alternative to Google Analytics. It offers a straightforward way to track and analyze website traffic without compromising user privacy. Unlike traditional analytics tools, Umami does not collect any personal data, ensuring compliance with privacy laws and regulations like GDPR and CCPA.

  • Privacy-Focused: No personal data collection, ensuring compliance with privacy laws.
  • Simple Interface: Easy-to-use dashboard for quick insights.
  • Fast Performance: Lightweight and optimized for speed.
  • Self-Hosted: Full control over your data by hosting it yourself.
  • Open Source: Free to use and modify, with a supportive community.
  • Customizable: Easily adaptable to fit your specific needs.

Umami provides a robust and efficient way to gather valuable insights about your website traffic while respecting user privacy. Its open-source nature and self-hosting capabilities give you complete control over your data, making it an ideal choice for those looking for a reliable and ethical analytics solution.

Goaccess iconGoaccess

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Goaccess screenshot

GoAccess is an open-source, real-time web log analyzer and interactive viewer. It runs seamlessly in a terminal on *nix systems or through your browser, providing fast and valuable HTTP statistics for system administrators who need instant visual server reports.

  • Real-time Analysis: Instantly analyze and view web server statistics in real-time.
  • Terminal-based: Designed to run efficiently in a terminal, perfect for quick log analysis via SSH.
  • Browser Compatibility: Generate a complete, self-contained real-time HTML report for analytics and monitoring.
  • Multiple Output Formats: Supports HTML, JSON, and CSV report outputs for versatile data usage.
  • Interactive Viewer: Offers an interactive interface to navigate through the logs and statistics.

GoAccess is an ideal tool for those who prefer working in the terminal but also offers robust browser-based reporting for comprehensive data visualization. Its speed and flexibility make it a valuable asset for system administrators.

Plausible Analytics iconPlausible Analytics

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Plausible Analytics screenshot

Introduction

Plausible Analytics is a simple, open source, and privacy-friendly alternative to Google Analytics. It offers an intuitive dashboard that provides all essential website stats on a single page, requiring no training to understand. Plausible is designed to be lightweight, adding less than 1KB to your page weight, ensuring your website remains fast. It is built with the privacy of your visitors in mind, eliminating the need for cookie or GDPR consent banners.

Features

  • Intuitive Dashboard: Get all the important stats on one single page. No training necessary.
  • Lightweight Script: Plausible adds less than 1KB to page weight, ensuring your website remains fast.
  • Privacy Focused: Built with privacy in mind. No cookies, no personal data collection, and fully compliant with GDPR, CCPA, and PECR.
  • Open Source: Built openly on GitHub, released under the AGPL license, and can be self-hosted.
  • Goal Conversions and Campaigns: Track goal conversions, revenue, and campaigns using UTM parameters. Analyze paid campaigns and create custom events.
  • Shareable Dashboard: Make your stats public with a custom link, embed the dashboard into your website, or share privately with a secure link. Invite team members and assign user roles.
  • Smooth Transition from Google Analytics: Import your historical stats and integrate with Search Console.

Conclusion

Plausible Analytics is a robust and privacy-focused alternative to traditional web analytics tools. It is designed to be simple, lightweight, and open source, making it an ideal choice for those who prioritize user privacy and website performance. Thousands of sites, startups, and leading brands have already made the switch from Google Analytics, benefiting from Plausible's intuitive interface and comprehensive features.

Countly iconCountly

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Countly screenshot

Countly is a leading product analytics platform designed to help teams track, analyze, and act on user actions and behavior across mobile, web, and desktop applications. As a privacy-centric solution, Countly ensures that user data is handled with the utmost care, providing insights from acquisition to advocacy while adhering to stringent data protection standards like GDPR and PDPL.

  • All-in-one: Combines multiple analytics tools into a single, unified platform.
  • Privacy-led: Built with a strong focus on user privacy and data protection.
  • Feature-packed: Offers a wide range of features including user profiles, crash reports, push notifications, dashboards, cohorts, funnels, heatmaps, retention analysis, and surveys.
  • Scalable and flexible: Adapts to the needs of various industries including healthcare, finance, telecommunications, education, retail, and more.
  • Team-oriented: Designed to support product, engineering, sales, marketing, and customer success teams.

In conclusion, Countly stands out as a comprehensive and privacy-focused product analytics solution, capable of scaling and adapting to fit the needs of any organization. With its rich feature set and commitment to data protection, Countly empowers teams to make informed decisions and optimize their digital products effectively.