RudderStack

Customer Data

RudderStack is a powerful, privacy-focused Customer Data Platform (CDP) designed to help data teams turn customer data into a competitive advantage. Built using Golang and React, RudderStack offers a flexible architecture that integrates seamlessly into your existing data infrastructure and workflows, ensuring that you are never locked in and can scale with confidence.

• Flexible Architecture: Build on your infrastructure, control costs, and maximize return on your warehouse investment.
• Real-Time Data Capture: Collect behavioral data in real-time, transform events in-flight, and stream them to every tool in your stack.
• Customer 360: Establish a comprehensive identity graph on all of your customer data, then build features on top to create a customer 360 table.
• Data Activation: Sync your customer 360 directly to business tools and make it available in real-time via API to personalize product experiences.
• Privacy and Compliance: Our warehouse-native architecture puts privacy first, with thoughtful features supporting continuous compliance across the data lifecycle.
• Integration with LLMs: Easily integrate Large Language Models (LLMs) into your customer data pipelines to enrich events or generate user-level output.

RudderStack empowers data teams to deliver high-ROI data projects with velocity, enabling accurate first-touch and last-touch attribution, churn and conversion score generation, and much more. By centralizing data collection and integration, RudderStack eliminates expensive data wrangling and builds a solid data foundation, helping every team deliver powerful customer experiences and drive better business outcomes.