Open Source Alternatives to Google Tag Manager

Matomo is an open-source web analytics platform designed to provide complete data ownership and privacy protection. It empowers users by offering a robust alternative to Google Analytics, ensuring that all collected data remains under the user's control and adheres to privacy regulations like GDPR and CCPA. Trusted by over 1 million websites worldwide, Matomo offers a comprehensive suite of tools to help you track, analyze, and optimize your web performance without compromising privacy. Here's a closer look at some of its standout features:

• 100% Data Ownership: Your data is entirely yours, ensuring full control and compliance with privacy laws.
• Privacy Protection: Built-in privacy features that safeguard user data and meet GDPR and CCPA requirements.
• No Data Sampling: Provides 100% accurate data without any sampling, allowing for more reliable decision-making.
• Google Analytics Importer: Easily import your historical Google Analytics data into Matomo, ensuring continuity and comprehensive insights.
• Customizable and Flexible: Tailor Matomo to meet your specific needs with a wide range of plugins and integrations.
• Open Source: Benefit from a transparent and secure platform that has been rigorously tested by a community of contributors.
• No Data Limitations: Track an unlimited number of websites, users, and segments without any restrictions on data storage.
• Enhanced Insights: Access a full suite of features that provide actionable insights and a complete picture of your customer behavior.

Matomo offers a powerful, ethical, and flexible web analytics solution that prioritizes user privacy and data ownership. Its open-source nature ensures transparency and security, making it a trusted choice for businesses worldwide.